Japan Insight was established by Shigeo Fukuda:
in August 2011.

Shigeo has been integral in developing Premium
Western Spirit Brands in the Japanese Liquor market for over 30 years. These included the following
internationally recognized brands:
Smirnoff, Bombay Sapphire, Jose Cuervo, Bacardi and Grey Goose. At the time of their launch in Japan these
brands had little or no awareness nor distribution.
Thus Shigeo patiently followed his belief that “premium
spirits can only be established through brand building
activities,focused initially in the on-trade channel”
Thus on-trade expertise, channel management, staff
training and subsequent recommendation by
educated staff at point of purchase continue to drive
his ethos and establish a strong consumer platform.

Shigeo continues to offer this business practice
today and has created a company that pursues neither
immediate volume nor scale. He focuses on bar by bar
patient brand building through targeting distribution
and encouraging recommendation. He believes that
volume and scale comes with effective distribution and
the establishment of awareness through hard yards

This modus-operandi is in sharp contrast to the current
situation whereby brands pursue scale through mass
distribution and lose their focus when sold by large
conglomerate breweries.. This approach has effectively
ignored the patient brand building required to establish
new products and has effectively locked out brands not
belonging to multi-national drinks corporations with links to Japanese Breweries.

Our promise:
We believe that premium spirits brands can be only
testablished in on-trade, such as bars. We believe
thet opportunity of premium western white spirits in
Japaneset market. And we develop unique marketing
method for brand building.